Difference Between Landing Page and Website: What You Need to Know

Many beginners confuse landing pages with websites, but the two serve very different purposes. Understanding the difference helps you choose the right approach for marketing campaigns or online projects.

Landing Page

• Single-focused: Designed for one goal, e.g., capturing leads or promoting a product.
• Minimal navigation: No distractions to maximize conversions.
• Conversion-driven design: Optimized with CTA buttons, forms, and testimonials.

Website

• Multi-page: Includes homepage, about, blog, contact, and more.
• Navigation-rich: Allows visitors to explore multiple sections.
• Informational and branding focus: Provides company overview and services.

When to Use Each

• Use a landing page for ads, email campaigns, or product launches.
• Use a website for building your online presence and long-term branding.

Zenpage lets you build professional landing pages instantly, while also offering components that can integrate into your full website if needed.